That's A Wrap

Part of my job as Miss PL Girl has been taking on our latest and greatest project to date. No, not puppy sitting the adorable Harley but instead working on our first ever magalog! So what exactly is a "magalog"? As you've probably guess from the name, it's a mix between a magazine and a catalog. Our magalog will feature some editorial content about styling, trends, the store, etc. and of course TONS of our amazing products currently in store and soon to be in store just for you.

While this may seem like a glamourous easy process, there's actually an enormous amount of work that's been put in by the whole PL team. We aren't just talking about putting some clothes on a mannequin and snapping a pic for Instagram on the iPhone. Nope. We've been planning the content for the past weeks, coordinating and ordering the samples to come in for days, and corresponding with the big guys publishing the book for months.

Our first big mountain for our magalog was our photo shoot in NYC yesterday. Candice, Bruce and I packed the car full of all the samples and merchandise at 6am and headed up to the big city. While Penthouse on Madison Ave may have you thinking luxe and lucky, it was far less glamorous. Our shoot took place in a sparse room, with freezing temperatures. But all that really doesn't matter because there was some amazing equipment, talented professionals and gorgeous clothes. What else could you need?

Here's a sneak peak and be on the look out for the magalog in your mailbox April 2013!